3M COMMAND
VIDEO
BROADCAST
SOCIAL
VIDEO
BROADCAST
SOCIAL
We commissioned fashion icon Tim Gunn to bring his no-nonsense inspiration from the runway to the hallway, inspiring the whole world to make it work with Command products. The campaign launched with short behind-the-scenes videos. And no, we didn’t rip Tim and Eric off—we worked closely with their creative partner, editor extraordinaire Doug Lussenhop.
“Workout Video”
BEHIND THE INSPO
Tim showed up in pre-launch social videos pitching 3M executives all the ideas and inspiration flowing from him.
Tim showed up in pre-launch social videos pitching 3M executives all the ideas and inspiration flowing from him.
“Twims”
THE TAO OF TIM
Imagine if Tim wrote a book full of thoughtful and intentional wall-related observations.
We did.
“Hammer”
“Opinion”
“Lemons”
GLOBAL TV
The TV campaign ran throughout the year, covering each of Command’s three key seasons: Picture Hanging Season, Back to College and Holiday. All featuring Tim’s iconic voice.
“Rustic Chic”
“College Life Begins”
“Fa-La Loving It”
Awards & Press:
Featured in AdAge
The Show