BMW MOTORRAD
PRODUCT LAUNCH
BRAND DESIGN
BRANDING AND IDENTITY
PRODUCT LAUNCH
BRAND DESIGN
BRANDING AND IDENTITY
Concept work for the lauch of BMW’s first ever cruiser bike.
Launch Film
Pre Roll
Custom bike badge and matching bomber jacket for the first 500 riders.
Event activation at Sturgis where riders could demo ride the new R18.
Sales event campaign for digital and dealership.