CUB CADET
PRO Z LAUNCH
BRAND DESIGN
LAUNCH
DIRECT MAIL
B2B
VIDEO
PRO Z LAUNCH
BRAND DESIGN
LAUNCH
DIRECT MAIL
B2B
VIDEO
To launch the thickest mowing deck ever, we put our metal where our mouth is. We made the PRO Z announcement impossible to ignore by making a press release out of triple-7-gauge steel. The heavy-duty mailer was shipped in a custom crate with a crowbar to dealers and the press.
CASE STUDY FILM
DESIGN SYSTEM We created a modular design system that allowed complex specs and product details to be communicated along side real world contractor endorsments.
DESIGN SYSTEM We created a modular design system that allowed complex specs and product details to be communicated along side real world contractor endorsments.
DEALERSHIP COLLATERAL
LAUNCH TEASERS
We teased the launch to dealers and commerical mowers with this videos on social and pre-roll.
We teased the launch to dealers and commerical mowers with this videos on social and pre-roll.
DEALERSHIIP CONVENTION
The first to see the new redegin was the more than 1000 independent dealership owners.
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The first to see the new redegin was the more than 1000 independent dealership owners.
Awards & Press:
ADDY Silver
AdFed Best in Show B2B
AdFed Gold 3X
Clios
AdWeek
psfk.com