CUB CADET
PRO Z LAUNCH
BRAND DESIGN
LAUNCH
DIRECT MAIL
B2B
VIDEO
PRO Z LAUNCH
BRAND DESIGN
LAUNCH
DIRECT MAIL
B2B
VIDEO
To launch the thickest mowing deck ever, we put our metal where our mouth is. We made the PRO Z announcement impossible to ignore by making a press release out of triple-7-gauge steel. The heavy-duty mailer was shipped in a custom crate with a crowbar to dealers and the press.
![](https://freight.cargo.site/t/original/i/1a3f086a59afff25d45107cdb09e4a220c280c0faf179f54b67b4e0bc638784f/CubCadet_PROZ_CrateONESHOW.jpg)
![](https://freight.cargo.site/t/original/i/5e568050fff54958d3c2c80b0b9da3b52a2dd8b89ab2a98da06d804e5022f8dd/CubCadet_PROZ_CloseUpONESHOW.jpg)
![](https://freight.cargo.site/t/original/i/f7dcd84e8a5f8585763bf7d66e289831ec71504ddad67a7f2a51ca7f8f01289f/CubCadet_PROZ_ProfileONESHOW.jpg)
![](https://freight.cargo.site/t/original/i/01b5129d24b3f2c822cb4a895312bcbe286dfed1bf563d7f30cbf13480836127/CubCadet_PROZ_FlatONESHOW.jpg)
![](https://freight.cargo.site/t/original/i/db0e5130fb36ea9d3d1faac180b60dbcd787781c1fcb5e8917bdebf1c420f6ee/CubCadet_PROZ_FULL.jpg)
CASE STUDY FILM
DESIGN SYSTEM We created a modular design system that allowed complex specs and product details to be communicated along side real world contractor endorsments.
DESIGN SYSTEM We created a modular design system that allowed complex specs and product details to be communicated along side real world contractor endorsments.
DEALERSHIP COLLATERAL
![](https://freight.cargo.site/t/original/i/1990a238a2a838898af37537a706eb17fcd67d22150034f349113ffcf50e4ed7/Cub_ProZ_01.jpg)
![](https://freight.cargo.site/t/original/i/9febea6bd273451d0b5a39943bdf82359d75a4710b95d85a565212848a41c157/PROZ_1.jpg)
![](https://freight.cargo.site/t/original/i/5593eb63bfa932a64e63fcb1888ec91909c86f0586e097db8523c8f20eb89b44/PROZ_2.jpg)
![](https://freight.cargo.site/t/original/i/bb9948f35ea3a27cb34c287594f7b6efb0883ae78d9a720c47088b75857dc874/PROZ_3.jpg)
![](https://freight.cargo.site/t/original/i/711c649dd1f1fb8538f7314aead4abc485c9bcb06c4e0e17dd8ef885e6dd85e1/PROZ_4.jpg)
![](https://freight.cargo.site/t/original/i/7313991bcd7b49374664be0497722855115a565f00ff7f8955b05359a8d1e96b/Screen-Shot-2022-02-24-at-6.30.31-PM.png)
![](https://freight.cargo.site/t/original/i/e85bb0038a92b01462c67e7f30825dc6425fb090b9281e89e0cf6c0b7f348356/PROZ_5.jpg)
LAUNCH TEASERS
We teased the launch to dealers and commerical mowers with this videos on social and pre-roll.
We teased the launch to dealers and commerical mowers with this videos on social and pre-roll.
DEALERSHIIP CONVENTION
The first to see the new redegin was the more than 1000 independent dealership owners.
![]()
The first to see the new redegin was the more than 1000 independent dealership owners.
![](https://freight.cargo.site/t/original/i/8f2af76d8417a718e66c3944cb05e0281596dd7f6b8b7e0e6953a2030488208d/GIE_Booth.jpg)
![](https://freight.cargo.site/t/original/i/24999055934df29d9bedca9b74d27de7e5f93d6b7977e689aec76760fb5c4989/Screen-Shot-2022-02-24-at-6.42.34-PM.png)
Awards & Press:
ADDY Silver
AdFed Best in Show B2B
AdFed Gold 3X
Clios
AdWeek
psfk.com