USA SWIMMING
APRIL FOOLS

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We helped USA Swimming celebrate April Fool’s Day with the launch of Eau de Chlôrine, a powerful, heady scent that leaves an impression—both in and out of the pool. Designed for athletes and goal-crushers everywhere, Eau de Chlôrine was the first-ever fragrance that used unique chemistry to customize the scent to the wearer. While the fragrance was never available in stores, it could be found at pools across the world and was covered by many news outlets, such as CNN, USA Today, Washington Post, Adweek,Campaign, MediaPost and more.