UNCHARTED WATERS
VIDEO
WEBSITE
SUSTAINABILITY
BRAND PARTNERSHIP
VIDEO
WEBSITE
SUSTAINABILITY
BRAND PARTNERSHIP
When your purpose is growing a better future, your actions are critical. For WinField United, that meant getting way out in front of a pressing issue: water consumption. Only 1% of the world's supply is available for human use—and of that, 70% grows our food. Uncharted Waters let us advocate on behalf of farmers to educate that they're on the forefront of water science and proactively leading the discussion.
LAUNCH FILM
NATIONAL GEOGRAPHIC PARTNERSHIPThe video drove users to a one of its kind site experience hosted on NatGeo.com. Thirsty users took a quiz to test their water knowledge as well as learn more about how farmers are protecting this precious reasource.
SXSW INSTALLATIONS
Larger than life beer glass and coffee mug were placed at popular bars and coffee shops during the interactive portion of the festival, to highlight how much water it actually takes to grow and produce our favorite vices.
Larger than life beer glass and coffee mug were placed at popular bars and coffee shops during the interactive portion of the festival, to highlight how much water it actually takes to grow and produce our favorite vices.
To continue the educational experience, we added additional facts and firgues on coffee sleeves, napkins and coasters.
The National Geographic magazine drove readers to the website.
A suite of social assets rounded out the conversation online.
Awards & Press
The Webby Awards
PRSA Bronze Anvil
MN AdFed The Show